The leading AI platform for likeness and IP protection.
Detecting, managing, and removing misuse at scale for individuals and public figures alike.






Detecting, managing, and removing misuse at scale for individuals and public figures alike.

See how Loti AI is shaping conversations at the intersection of technology, entertainment, and identity.
Loti partners with companies building safer, more responsible digital ecosystems.
Explore tailored solutions for individuals, creators, and developers each built to protect your digital likeness in a different way.




Track your face and voice across the internet, for free. Get unauthorized content taken down quickly and enjoy 24/7 automated monitoring .

For actors, musicians, athletes, executives, and creators alike, the Loti Artist plan provides access to Watchtower, our industry-leading tool for detecting and removing unauthorized content at scale.

Connect to centrally managed likeness and brand rights through Loti’s developer-ready API. Automate takedowns, enforce usage rules, and stay compliant without building an internal rights system.






Loti AI was originally developed as a partial face recognition system, where we leveraged a robust data set to create technology capable of detecting a person’s likeness—even in obscured photos or videos.
Building on this advanced AI technology, we expanded our focus in 2024 to help celebrities and public figures take control of their online presence. These individuals, often targeted by unauthorized content, now have a powerful solution to protect and manage their digital identity.
We believe everyone deserves online autonomy, which is why we're excited to announce the launch of our Everyone service. This new service offers online likeness protection to all individuals, including free monitoring. Learn more here.
Loti AI offers comprehensive digital likeness protection and management powered by advanced AI technology. With real-time monitoring, you’ll have full awareness of your client’s online presence, giving them peace of mind that their brand, image, and business are safeguarded before harmful content gains traction. Our services include automatically locating and removing unauthorized content—whether real or AI-generated—enforcing online contracts, and providing 24/7 monitoring to ensure their digital presence stays secure and under control.
We can also provide your client with the ability to create, manage, and share their AI likeness with ease. This advanced technology empowers them to maintain complete control over their digital presence while expanding their opportunities to collaborate and engage in brand partnerships, media appearances, and other ventures—without needing to be physically present. By leveraging this streamlined process, they can maximize their reach, save valuable time, and open up new avenues for monetization, all while ensuring their likeness is accurately and securely represented.
If you represent a celebrity or influencer (>500K follower), book a demo to see how Loti AI can help safeguard their online presence.
No, we will never sell your data and we don’t generate revenue through advertising. We provide comprehensive paid protection plans to public figures and influencers which include robust features. These paid offerings allow us to broadly offer a free tier for those that are unsure if there is any infringing content. Loti AI monitoring operates continuously — regardless of the number of individual search queries added to our system — which allows us to offer free protection through our Everyone Plans.
The Loti AI likeness and identity confirmation processes are designed to protect both members and non-members alike. We only use your info to confirm that you’re you — and that you have the right to make decisions about your likeness online. And we only use your image and voice to match results as we scan the internet for your likeness. Your likeness and scan results will never be shared with outside parties without your explicit consent.
Loti AI operates a massive network of tens of thousands of servers that collectively scan everything uploaded to the internet each day. Our system identifies our members’ content, determines what doesn’t belong, and deploy takedowns to remove it. In just 24 hours, we process a full day’s worth of content, keeping the system running nonstop to protect our members. Learn more here.