Bring real-world integrity to generative AI

The infrastructure layer that connects GenAI platforms with the real people, brands, and rights holders behind the content being generated.

Frictionless licensing

Instantly license names, faces, voices, and brands for GenAI creation.

Authentic & safe media

Ensure every generated asset respects real-world rights.

Scalable digital-ID
protection

Manage rules and permissions for creators, brands, and enterprises at scale.

How it works

How Interchange manages permissions from prompt to takedown.

Step 1

Loti collects rules, prohibitions, and pricing directly from talent and rights holders, updated in real-time.

Step 2

When a prompt is created, Interchange clears it for protected people, places, and things and applies the correct licensing price.

Step 3

Paid content carries its rules across the web; Loti scans distribution networks and issues takedowns when needed.

Instant access to centrally managed likeness and brand rights

Automatic takedowns for unlicensed or unauthorized use

Smart rule systems for brands, entertainers, and events

Developer-ready infrastructure — no internal rights team needed