Brandon Bauman Joins Loti AI as Chief Strategy Officer

At Loti AI, we’re building more than a platform, we’re building a future where people can take control of how they’re seen and represented online. Today, we’re excited to announce that Brandon Bauman has joined Loti AI as our Chief Strategy Officer to help drive that mission forward.

Brandon joins us at a pivotal moment of growth for Loti AI and the broader landscape of digital likeness protection. He brings decades of experience across media, technology, and law, with a deep understanding of how to help creators, brands, and platforms navigate increasingly complex digital environments. Throughout his career, he has worked at the intersection of strategy, dealmaking, and intellectual property, advising some of the most recognized names in entertainment and helping shape the future of content distribution and protection

Before joining Loti AI, Brandon served as Global Head of Original Content and Creator Business & Legal Affairs at Spotify, where he played a key role in the company’s evolution from a music streaming platform into a global multimedia force. His leadership in securing landmark partnerships with creators and brands, including Joe Rogan, the Obamas, Disney, and others helped establish his reputation as both a strategic visionary and a committed supporter for creator rights.

“Brandon brings a rare combination of legal acumen, commercial insight, and creator empathy that aligns perfectly with our mission to empower individuals to protect their likeness and identity online,” said our CEO and founder, Luke Arrigoni.

Now leading strategy, revenue, marketing, and partnerships, Brandon brings operational depth and strategic clarity to Loti AI’s next chapter. Recognized by Variety and The Hollywood Reporter as one of Hollywood’s top legal and strategic minds, he adds industry credibility and a future-facing perspective that will be critical as we scale.

We’re thrilled to welcome him to the team as we continue expanding Loti AI’s reach and defining the standard for ethical AI and likeness protection.