Underscore Talent Partners with Loti AI to Scale Creator Likeness Protection Against Deepfakes

Underscore Talent, a next-generation talent management firm representing some of today’s most influential digital creators, is partnering with Loti AI to protect the digital likeness, voice, and image rights of its full talent roster, whose collective reach surpasses three billion followers across platforms.

This partnership represents more than just a new protection tool for talent. It’s a recognition of the evolving landscape in an era of generative AI and digital impersonation, and a commitment to building the infrastructure needed to protect creators, fans, and the broader entertainment ecosystem.

“The internet has allowed for a creator’s presence to be everlasting and widespread, and that’s changed how their rights need to be protected. As exposure becomes easier to exploit, protecting a creator’s likeness is a requirement, not a preference,” said Luke Arrigoni, CEO of Loti AI. We’re excited to support Undersore and their incredible roster, so creators can grow and earn with confidence, knowing their identity is protected.” 

Safety That Scales With Reach

As creators reach new levels of influence across social platforms, misuse of their identity and content by third parties has become increasingly sophisticated. Deepfakes are being used to circulate misleading narratives, impersonator accounts are deceiving audiences, and well-known creators are finding their likeness featured in unauthorized content. 

These aren’t isolated incidents anymore, they're becoming common, with real reputational, emotional, and financial consequences for creators and their fans. 

Through this partnership, Underscore’s creators now have access to Loti’s Watchtower platform, a powerful system for detecting and removing deepfakes, impersonator accounts, unauthorized content, and other threats to their likeness online.

From real-time alerts to takedowns and policy-backed interventions, Watchtower helps creators stay protected without needing to be online 24/7. Whether they’re navigating brand deals, launching new content, or simply taking a break, Loti provides always-on protection that scales with their audience.

"Our partnership with Loti is a major step forward in protecting our creators' digital identities,” said Reza Izad, Co-CEO of Underscore Talent. “By leveraging their Watchtower platform, we’re able to identify and remove deepfakes and impersonator accounts across the open web with incredible speed. It gives our talent the tools they need to maintain total control over their likeness and ensure their content remains authorized and secure."

Building the Future of Creator Protection

Protecting creators is protecting culture. As platforms, talent managers, and policymakers look to navigate the rise of synthetic media and digital threats, we’re focused on building systems that work in the real world, not just in theory.

This partnership with Underscore Talent is one example of how that future comes together: real technology, real people, and real commitment to protecting digital identities in an AI-driven world.

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